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露露商标之争迎终判,汕头露露获许可,承德露露不服将申请重审
2020-01-08 01:14  www.petitewanders.com

一桩利润丰厚的生意,一个价值不菲的品牌资产,使得一对曾同属原露露集团(现更名为“霖霖集团”)的同胞兄弟在很多年后毅然撕破脸面,在原告与被告中互换角色。

A lucrative business, a well-value branded asset, has allowed a pair of fellow brothers who once belonged to the former Lulu Group (now known as Linlin Group) to tear their faces and swap roles among plaintiffs and defendants years later.

在过去将近5年时间里,河北承德露露股份有限公司(下称“承德露露”)与汕头高新区露露南方有限公司(下称“汕头露露”)围绕“露露”商标展开的争夺战一步步升温。直到2019年6月,随着广东省汕头市金平区法院在一审中判决承德露露应停止阻碍和干扰汕头露露使用相关被许可商标的行为,双方对峙达到白热化。

Over the past five years, the battle between Hebei Chengde Lulu Co., Ltd.(hereinafter referred to as \"Chengde Lulu \") and Shantou High-tech Zone Lulu South Co., Ltd.(hereinafter referred to as\" Shantou Lulu \") around the \"Lulu\" trademark has intensified step by step. Until June 2019, with the judgment of the Jinping District Court of Shantou City, Guangdong Province, in the first instance that Chengde Lulu should stop obstructing and interfering with Shantou Lulu's use of the relevant licensed trademark, the confrontation between the two sides reached white heat.

彼时,对于上述判决,承德露露当即表示不服并提起上诉。7个月后,这场商标纠纷案迎来终审判决——维持原判。不过,承德露露在1月5日披露的《重大诉讼进展公告》中再次重申:“为维护公司核心知识产权,公司将依法向人民法院申请再审,坚决采取一切法律措施,保护公司及投资者的合法权益。”

At that time, for the above judgment, Chengde Lulu immediately refused and filed an appeal. Seven months later, the trademark dispute came to a final judgment - upholding the original judgment. However, chengde lulu in january 5 disclosure of the \"major litigation progress notice\" reiterated:\" to protect the company's core intellectual property rights, the company will apply to the people's court for retrial, determined to take all legal measures to protect the legitimate rights and interests of companies and investors.\"

据承德露露披露,该公司于近日收到广东省汕头市中级人民法院送达的(2019)粤05民终713号《民事判决书》,在判决中,汕头市中级人民法院驳回承德露露的上诉,维持原判,这一次是终审判决。

According to Chengde Lulu, the company recently received (2019) Guangdong Province Shantou City Intermediate People's Court service 713\" Civil Judgment \", in the judgment, Shantou City Intermediate People's Court rejected Chengde Lulu's appeal, upheld the original judgment, this time is the final judgment.

实际上,自2015年6月起,承德露露曾数次起诉汕头露露,称当初授予汕头露露商标使用权的备忘录等文件不符合法定程序。

In fact, since June 2015, Chengde Lulu has sued Shantou Lulu several times, claiming that documents such as memos granting Shantou Lulu the right to use the trademark were not in accordance with legal procedures.

不过,到2018年7月,久坐“被告席”的汕头露露以未履约《备忘录》和《补充备忘录》为由,一纸讼状将承德露露诉至汕头金平区法院,请求法院判令承德露露继续履行其于2001年12月27日签订的《备忘录》及2002年3月28日签订的《补充备忘录》中,应由被告履行的商标使用许可义务。

However, as of July 2018, Shantou Lulu, who had been sitting in the dock for a long time, filed a petition against Chengde Lulu to Shantou Jinping District Court on the grounds of failure to comply with the Memorandum and the Supplementary Memorandum signed on December 27,2001 and 28,2002, and requested the court to order Chengde Lulu to continue to perform the trademark licensing obligations of the defendant.

2019年6月,对于上述诉讼,金平区法院一审判决汕头露露与承德露露以及第三人霖霖集团、第三人香港飞达企业公司签订的《备忘录》和《补充备忘录》有效,承德露露应继续履行上述两份文件中约定的商标使用许可合同义务,并停止阻碍和干扰汕头露露使用相关被许可商标的行为。

In June 2019, in response to the above-mentioned lawsuit, the Jinping District Court of First Instance decided that the memorandum and supplementary memorandum signed by Shantou Lulu and Chengde Lulu as well as the third party Linlin Group and the third party Hong Kong Feida Enterprise Company were valid, and Chengde Lulu should continue to fulfill its contractual obligations for trademark use license as stipulated in the above two documents, and stop and interfere with the acts of Shantou Lulu's use related licensed trademarks.

对于这一判决,承德露露表示不服,并在2019年6月4日的公告中称,“在本案诉讼过程中,公司提出了旨在证明《备忘录》和《补充备忘录》无效、以及旨在证明《补充备忘录》涉嫌伪造的关键证据,但汕头市金平区法院未予采信。公司代理律师认为:金平区法院严重违反诉讼程序,剥夺公司诉讼权利,一审判决认定事实及适用法律均有错误。据此公司对金平区法院一审判决不服,将在法定时间提出上诉。”

\"In the course of the proceedings in this case, the company presented key evidence aimed at proving the invalidity of the Memorandum and the Supplementary Memorandum, as well as at proving the alleged forgery of the Supplementary Memorandum, but the Jinping District Court of Shantou City did not accept it,\" Chengde Lulu said in a statement on June 4,2019. The company's attorney argued that the jinping district court had seriously violated the proceedings and deprived the company of its litigation rights. Accordingly, the company is not satisfied with the first instance judgment of the Jinping District Court, and will appeal at the legal time.

然而,从目前二审的结果来看,承德露露未能如愿以偿。“本次诉讼为终审判决,对公司2019年度的利润不会产生直接影响,目前公司生产经营正常,对公司未来的品牌影响力、市场竞争力和公司整体战略将会产生的影响尚无法确定。”在1月5日的公告中,承德露露如是表示。

However, from the results of the current second instance, Chengde Lulu failed to achieve the desired results. \"The lawsuit is final and will not have a direct impact on the company's profits for 2019, and the company's production and operation are normal, and the impact on the company's future brand influence, market competitiveness and the company's overall strategy will be uncertain.\" In the January 5 announcement, Chengde Lulu said so.

中国食品产业分析师朱丹蓬对《国际金融报》记者表示,承德露露与汕头露露商标纠纷旷日持久,此次承德露露败诉,对于该公司全国化布局、运营及拓展将产生诸多阻碍。

Zhu Danpeng, an analyst in China's food industry, told the International Financial Daily that the long-running dispute between Chengde Lulu and Shantou Lulu's trademark would create many obstacles to the company's national layout, operation and expansion.

承德露露也意识到这一点。其在公告中义正辞严地表示,公司代理律师认为一审、二审法院认定事实和适用法律均有错误,《备忘录》、《补充备忘录》将公司核心知识产权、大半市场份额永久授予汕头露露,将汕头露露公司永久绑定寄生于公司,持续窃取公司的商业利益,严重损害公司及所有股东的利益、违反法律规定,应属无效协议,其将会向人民法院申请重审。

Chengde Lulu is also aware of this. In his public announcement, the company's attorney said strictly that the court of first instance and the court of second instance had found that the facts and the applicable law were wrong, that the memorandum and supplementary memorandum permanently granted the company's core intellectual property rights and most of its market share to Shantou Lulu, permanently bound Shantou Lulu to the company, and continued to steal the company's commercial interests, seriously harming the interests of the company and all shareholders, and violating the provisions of the law.

1月6日下午,上海市海华永泰律师事务所律师陈元熹在接受《国际金融报》记者采访时表示,申请再审的法定事由应包括新证据、证据瑕疵或错误、法律的适用错误以及程序的适用错误等。“按照承德露露的相关披露,不排除还会有继续开庭的可能,具体情况还需等待人民法院是否受理该案件。”

On the afternoon of january 6th chen yuanxi, a lawyer at shanghai's haihua yongtai law firm, told the international financial press that the legal reasons for applying for a retrial should include new evidence, defects or errors in evidence, errors in the application of the law and errors in the application of the procedure. \"According to Chengde Lulu's related disclosure, do not rule out the possibility of a further court session, the specific circumstances still have to wait for the people's court to accept the case.\"

“为了这一商标,承德露露必须背水一战,毕竟上市二十余年来,该公司的主导产品是‘露露’牌杏仁露,产品结构太过单一。”一位对承德露露有过调研的投资者对记者表示。

``In order to make this trademark, Chengde Lulu must be in the first battle. After all, the company's leading product for more than 20 years after being listed is``Lulu'' , the product structure is too single. ``An investor who has studied Chengde Lulu told reporters.

官网资料显示,承德露露的前身是创立于1950年的承德市罐头食品厂,1997年11月,承德露露在深交所上市,成为了彼时国内植物蛋白饮料行业唯一的上市公司,总部位于河北承德。

The official website showed that chengde lulu's predecessor was founded in 1950 chengde canned food factory, in november 1997, chengde lu lu listed on the shenzhen exchange, became the only domestic plant protein beverage industry listed company, headquartered in chengde, hebei.

不过,自2014年开始,这个曾经的行业龙头遭遇发展阵痛,主要产品销量出现明显下滑。相关数据显示,2014年,承德露露旗下杏仁露及其他产品销量为万吨,到了2018年销量仅剩万吨。和同为植物蛋白饮料上市公司的养元饮品相比,承德露露的体量已经远远被甩在后面。

However, since 2014, the former industry leader has suffered a painful development, major product sales have fallen significantly. In 2014, chengde lulu sold ten thousand tons of almond dew and other products, leaving only ten thousand tons of sales in 2018, according to the data. Compared with the vegetable protein beverage listed company, the volume of Chengde Lulu has been far left behind.

自那时起,承德露露的业绩也陷入“停滞”困境。Wind数据显示,2015年-2018年,其营收从亿元跌至亿元,营收增长率分别为%、-%、-%、%;净利润从亿元下滑至亿元,同比增长率分别为%、-%、-%、-%,两项指标均处于持续下滑状态。2019年前三季度,承德露露业绩虽有所好转,营业收入同比增长%至亿元,净利润同比增长%至亿元,但仍难言成功。

Since then, Chengde Lulu's performance has also been \"stagnant\" dilemma. Wind data showed that its revenue fell from $100 million to $100 million in 2015-2018, with revenue growth of%,-%,-%,%, and net profit slipping from $100 million to $100 million, with year-on-year growth of%,-%,-%,-% and -%, both of which are in a sustained decline. In the first three quarters of 2019, although Chengde Lulu's performance has improved, operating income has increased by% to 100 million yuan year-on-year, and net profit has increased by% to 100 million yuan year-on-year, but it is still difficult to say success.

2019年10月,出任承德露露董事长仅一年半时间的鲁永明以个人原因为由宣布辞职,该职位由同为“万向系”的梁启朝接任。彼时,多位业内人士在接受记者采访时表示,承德露露此次换帅与业绩有较大关系。

In October 2019, Lu Yongming, who had been chairman of Chengde Lulu for only one and a half years, announced his resignation for personal reasons. At that time, a number of industry in an interview with reporters said that Chengde Lulu this change of handsome and performance has a greater relationship.

事实上,据记者了解,承德露露的“离职潮”始于2018年,彼时,该公司时任副总经理王旭昌、董事长管大源、监事长周树祥、监事简则成等高管相继离任。

In fact, according to reporters, Chengde Lulu's \"departure tide\" began in 2018, when the company's then deputy general manager Wang Xuchang, chairman Guan Dayuan, supervisor Zhou Shuxiang, supervisor Jian Zecheng and other senior executives left.

1月6日下午,就目前承德露露市场表现及提振业绩的具体措施等问题,记者联系承德露露方面,但截至发稿前,并未得到相关回应。

On the afternoon of january 6, on the current chengde lulu market performance and specific measures to boost performance, reporters contact chengde lulu, but as of the press release, did not get the relevant response.